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ANNUAL REPORT 2015

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After the steps which

strengthened its production

infrastructure in previous

years, GÜBRETAŞ transferred

its innovative mentality to

the approach of new products,

technological infrastructure and

human resources in 2015.

AS THE FIRST CHEMICAL FERTILIZER COMPANY, GÜBRETAŞ (GÜBRE FABRİKALARI T.A.Ş.), LEADING TO MANY INNOVATIONS FROM 1952 TO PRESENT, ARE GETTING READY TO STRONGER FUTURE BY COMBINING ESTABLISHED EXPERIENCE WITH ITS GLOBAL VISION.

 

After the steps which strengthened its production infrastructure in previous years, GÜBRETAŞ transferred its innovative mentality to the approach of new products, technological infrastructure and human resources in 2015.

 

In addition to special products added to product portfolio, GÜBRETAŞ, keeping its market leadership with its market share in 2015,

is ready to rise in the market with our new brand GÜBRETAŞ Bahçem and sales of TARKİM products in the area of plant protection…

 

Especially, by means of transition to technological integration providing optimization of supply chain and the performance based human resources systems, GÜBRETAŞ has completed the infrastucture of a rapid growth process for upcoming years.

 

By virtue of the synergy created with our main shareholder, Agricultural Credit Cooperatives, and our affiliates, we continue taking steps to strong future with new targets at domestic and abroad.

PRESENTATION

HISTORY

WE EXPANDED OUR PRODUCT PORTFOLIO AND SALES TEAM IN PLANT PROTECTION PRODUCTS WITH THE EXCLUSIVE DISTRIBUTORSHIP AGREEMENT, WHICH IS SIGNED BY OUR AFFLIATE TARKIM.

 

WE WON 2 BRONZE AWARDS WITH PRODUCT PACKAGES, WHICH ARE RENEWED IN ACCORANCE WITH CUSTOMERS EASE OF USE, AND 3 SILVER AWARDS IN INTERNATIONAL REVIEWS WITH PREVIOUS YEARS’ ANNUAL REPORT.

WITH TWO NEW MODERN COMPOUND-

FERTILIZER PLANTS, WHICH STARTED-

OPERATING IN YARIMCA, A COST-

EFFICIENT AND ENVIRONMENT-

FRIENDLY PRODUCTION BECAME-

POSSIBLE. THANKS TO THIS, WE-

COMPLETED 2015 WITH 32 PERCENT-

INCREASE IN PRODUCTION.-

DESPITE THE DECREASE IN GLOBAL COMMODITY PRICES AND DEMAND SHRINKAGE IN TURKISH MARKET RELATED WITH THE VAT-DEDUCTION EXPECTATIONS IN THE LAST QUARTER, WE INCREASED THE CONSOLIDATED REVENUES BY 3 PERCENT.

 

AS AN IMPORTANT STEP IN INNOVATIVE PRODUCT CONCEPT, WE GOT TOGETHER WITH URBAN POPULATION BY CARRYING OUR 64-YEARS EXPERIENCE IN AGRICULTURAL PRODUCTION TO GARDEN AND ORNAMENT PLANTS UNDER “GÜBRETAŞ BAHÇEM” BRAND.

WE COMPLETED A STEP TO STRENGTHEN OUR-

FINANCIAL STRUCTURE BY INCREASING OUR-

AUTHORIZED CAPITAL FROM 200, -M TRY-

TO 1.000, -M TRY FOLLOWING THE-

APPEAL IN JANUARY 2015.-

WE RETOOK THE OPERATING RIGHTS OF ISKENDERUN-

FACILITY, WHERE OUR FIRST PLANT IS BUILT, IN-

MID-2015 AND IN THE BEGINNING OF 2016 WE STARTED-

PROVIDING SERVICES IN THESE FACILITIES AFTER-

MAINTENANCE AND IMPROVEMENTS.-

2015 AT A GLANCE

-AS ANOTHER STEP IN INNOVATIVE MANAGEMENT CONCEPT, WE TOOK STEPS TO-

-STRENGHTEN OUR IT INFRASTRUCTURE IN ORDER TO PREPARE GÜBRETAŞ FOR-

-FUTURE. WITH THE SUPPLY CHAIN OPTIMIZATION PROJECT, THE DIGITAL-

-INTEGRATION WAS PROVIDED TO INCREASE PRODUCTIVITY IN EVERY STAGE FROM-

-PROCUREMENT TO ARRIVAL TO CUSTOMERS AND WITH INNOVATIVE PRACTICES;-

-CORPORATE WEBSITE WAS RENEWED, SALES WERE CARRIED TO E-COMMERCE-

-PLATFORMS AND EGP (EFFECTIVE FERTILIZATION PROGRAMMES) WERE PROVIDED-

-TO FARMERS ALSO IN DIGITAL PLATFORMS BY MOBILE APPLICATIONS.-

2015 AT A GLANCE

GÜBRETAŞ AND ITS AFFILIATES AT A GLANCE

“By turning the developments in industry into-

an advantage, Gübretaş completed 2015 with-

1.647, -k tons of sales and protecting the market-

share leader status in industry, according to the-

data of Ministry of Agriculture. The year, in-

which new product strategies were developed,-

was crowned with records in consolidated-

revenues and production.”-

KAZIM ÇALIŞKAN

Vice Chairman of the Board of Directors

BOARD MESSAGE

“2016 will be the year of records for us…-

We are aiming in excess of 2 million of sales,-

over 4 billion TRY of consolidated revenues-

and 234 million TRY consolidated net-

income by means of products of plant-

protection and ornamental plant nutrition-

which have been added newly to our-

portfolio.”-

ŞÜKRÜ KUTLU

General Manager

MESSAGE OF GENERAL MANAGER

THE BOARD OF DIRECTORS

TOP MANAGEMENT OF THE COMPANY

FINANCIAL INDICATORS AT A GLANCE

PRODUCTION ('000 Tons)